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“McDONALD”…IZATION of the Society Impacting on Cultures

By dwirohit - Posted on May 18th, 2008
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Improving the functioning and outcomes of any system is a critical issue especially for formal organizations. Rationalizing on the processes and inputs is universally considered a technique to improve system-wide performance.
 
The simple input-output ratio forms the basis of all attempts at ensuring greater outcomes. Achieving near perfect ratio in a mechanical non-living system is easily achievable but in a human system, rationalization beyond a limit can kill authenticity, spontaneity, authentic human gesture and several ways of relating.
 

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