Disinfo: Air America Host Rachel Maddow Gets Hers Own TV Show On MSNBC

Bill Carter | NY Times:Just in time for the closing rush of the presidential election, MSNBC is shaking up its prime-time programming lineup, removing the long-time host — and one-time general manager of the network — Dan Abrams from his 9 p.m. program and replacing him with Rachel Maddow, who has emerged as a favored political commentator for the all-news cable channel.MSNBC has put heavy emphasis this year on presidential election coverage (it has given itself the tag line, "The Place for Politics") and has turned to Ms. Maddow frequently both as a guest and as a substitute for the network's most popular host, Keith Olbermann. Mr. Olbermann's emergence as the signature personality on the network has led to an unofficial rebranding of MSNBC as the liberal alternative to Fox News, which is dominated by conservative hosts like Bill O'Reilly and Sean Hannity.MSNBC has been known to be seeking a way to capitalize to a greater degree on Mr. Olbermann's popularity. A program hosted by Ms. Maddow will almost certainly be a closer ideological fit with Mr. Olbermann's.


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