false scarcity

There's a great deal of news going around about a 16 carat diamond aquired by The Jewelry Exchange. . . "The Jewelry Exchange, one of the nation's leading direct diamond importers, announced today that they have acquired a very rare 16-carat diamond, and are making it available for purchase as a loose stone or within a custom-designed pendant. The diamond is 16.27 carats, round in shape, brilliant, bright and beautiful. For a limited time, this impressive gem is being offered at slightly under $95,000"